A New Wedgwood Experience for 2015!

by A Marr & Associates Media

The Wedgwood Estate, in Stoke-on-Trent, Staffordshire, has welcomed visitors for more than 250 years. But the latest chapter in Wedgwood’s long history, promises to be one of the most impressive of all – as the world-famous manufacturer prepares to open a new £34 million World of Wedgwood’ in time for Easter, 2015.


The state-of-the-art “visitor experience” will feature an interactive hands-on factory tour, and the chance to spend time in the Wedgwood Museum, buy fine china and ceramics in a flagship store, and dine in the Wedgwood Tearoom or Restaurant.

The interactive factory tour will introduce visitors to all elements of ceramic production and decoration processes, and will showcase some of the best ceramic craftsmen and women in the industry. Visitors of all generations will be able to learn new skills, including throwing a pot under the watchful eyes of master potters. And the design studios will incorporate the latest interactive techniques to enable visitors to appreciate and experience the skills and artistry involved in making ceramics.

The Wedgwood Museum houses the world famous Wedgwood Collection, and was named museum of the year as recently as 2009. It includes ceramics and a huge range of documentation, manuscripts, correspondence, factory equipment and models – exploring every possible aspect of Wedgwood’s fascinating past.

image 9 view of tearoon frontage from north

Wedgwood’s location, in woodlands and landscaped gardens, was the result of the vision of the Wedgwood family who masterminded the factory’s move to the countryside in the 1940s. The World of Wedgwood will include woodland walks managed jointly with the Staffordshire Wildlife Trust; and a new courtyard (featuring fountains, gardens and outdoor seating) will host a variety of annual events, from music and food festivals to family fun activities.

The existing Wedgwood Visitor Centre will close to all visitors during the start of 2015 while the finishing touches are put to the next visitor experience, The World of Wedgwood. For further details, visit http://www.wedgwoodvisitorcentre.com and http://www.visitstoke.co.uk.